Amidst exciting messaging changes, Salesforce initiated a website-wide overhaul. Each cloud and industry was tasked to rewrite, redesign, and create net-new pages during this project. For commerce, this meant a series of sprints to complete 13 pages. This project spanned three months and was my primary focus – I worked closely with product marketing managers to create ideal narratives for each individual page. After the pages were written and reviewed by our SVP, I got to work with our WEM team to ensure our vision for each page was executed correctly.

Want to see the pages I wrote? Check out https://www.salesforce.com/products/commerce/ , they’re all live and kicking. Below you’ll find just a few snippets from the overview page and our Commerce AI page.

Roles: Lead Copywriter: Diana Raspanti; Lead Graphic Designer: Susan Choi