Resume

Professional Experience

Senior Copywriter (2024-present)

Spear-head compelling content creation for Commerce Cloud, transforming complex technical concepts into accessible, persuasive messaging while partnering with Product Marketing teams.
Deliver over 153 creative projects resulting in 3,256 high-impact deliverables across the website, campaigns, and events.
Revolutionize social media strategy with innovative post content and templates, driving an 88% engagement increase in 2024.
Transform technical jargon from subject matter experts into captivating customer journeys, headlines, and reports that increase content engagement metrics.
Concept and execute activations for Connections and Dreamforce, including all written elements.
Mid-Tier Copywriter
Aquent Studios | Salesforce (2022 - 2024)

Conceptualized and executed the highest-performing holiday direct mail kit in cloud history, generating $9.2 million in pipeline and 22 unique meetings—recognized by leadership as exceptional ROI.
Hired full-time to Salesforce from Aquent Studios in March 2024 after two years of exceptional craft and contribution.

Led the Chicago copy department as the sole writer, enabling the agency to continue assisting the rest of our network.
Brainstormed/executed various forms of copy, including concepts, web content, social media posts, paid media, blogs, manifestos, UI copy, brand guidelines, product videos, and commercial scripts.
Demonstrated exceptional versatility by managing brand voice for 12+ diverse accounts including Barclays Investment Bank, HPE, and Lam Research, earning high client satisfaction ratings.
Regularly presented thought-provoking creative to executive-level clients, clearly communicating the team's thinking and creative process.

Created 12+ SEO-focused articles and press releases on the company blog, driving traffic to our website on a weekly basis.

Generated insights based on weekly analytics reports, focusing on Google ranking and SEO/SEM.
Collaborated with clients and C-level executives to create bi-weekly webinars highlighting product launches, leading to increased demo/pricing requests.
Proposed initiatives that increased the value of our blog items, creating new layouts and SEO strategies.