Aston Martin x Salesforce at Dreamforce 2024
Dreamforce is where we get to show off our amazing customers.
That’s me!
2024 was markedly one of the most important years in Salesforce history, for one very good reason: Agentforce . The announcement of autonomous agents meant a huge pivot for our event marketing, which was already on its way to being done. I worked with the Data Cloud team to tell the Aston Martin customer story, one of streamlining customer data across its entire business, in a fun and engaging way. And, of course, help explain what the hell Agentforce even means. The result? Our activation was the most visited out of any Salesforce booth at Dreamforce 2024.
The Digital Experience
Making Aston Martin exciting isn’t hard by any means. Their brand is storied and well-crafted — I was tasked with writing a digital experience in an approachable tone as well as helping decorate the physical space itself. I identified moments where copy would shine (title cards, headlines, menu navigation) and kept the tech-heavy story Dreamforce-friendly.
Click through for a few example slides and see what attendees were interacting with.
The Space
Copywriters get to be Art Directors, sometimes. This is one of those times. Along with fellow Cloud creatives Erika Bryant, Kyle Brintnall, and Caitlyn Schloneger, we curated the booth to be a seamless blend of Aston Martin luxury and Salesforce innovation.