Needless to say, the holiday season is a huge moment for retailers and the tech that helps them thrive. Every year, Salesforce’s Retail team is tasked with putting together a creative wrapper — a campaign concept with which every piece of retail-related content is skinned. I was brought in to help ideate the concept that ultimately became our running campaign.
The Idea:
Smarter Shopping is Always in Style.
As a master experience maker, a customer confidant, you know how to roll with the shifting tide of trends — and more importantly, how to set them. How to keep data in your back pocket while setting the tone of the season in seconds. It’s a year-round cycle of what’s hot and what’s not.
Let Salesforce be your customer-focused assistant. The one with all the data-backed insights you can trust to plan your show-stopping strategy year-round. To power your best season yet with confidence.
Whether you’re in high-fashion or farm equipment, automotive or pharmaceuticals, smarter shopping is always in style.
